Our brand marketing consultants recommended illustrating the issues faced by children today, like obesity, anxiety, and depression. A creative tweak was made by using characters like pandas, potatoes, and balloons instead of actual children. This would propagate the message in a socially acceptable and lighthearted way while avoiding any privacy concerns.

Our creative website agency designed a set of posters and social media graphics portraying panda bears stuck inside during lockdown, anxious potatoes unable to sleep, and sad balloons struggling with self-esteem and confidence. The illustrations struck an emotional chord while highlighting common childhood issues without targeting the children directly.

The branding was focused on SKOOC's mission - "mental well-being for kids and families” - and the idea that talking to a professional counselor can help children and parents overcome challenges sustainably.