Laiqa is a brand that focuses on women's wellness by offering a range of premium feminine hygiene and menstrual care products. They provide rash-free and eco-friendly pads, liners, teas, and other products with the goal of making periods more bearable.
In order to establish its brand as a new player, Laiqa needed to raise consumer awareness about its brand and increase conversion rates. They wanted to utilize digital and social media channels in a targeted campaign. However, they lacked visual assets so they reached out to our creative brand agency.
Create affordable yet engaging flyers and posters to promote on social media.
Showcase key items and USPs via visual storytelling.
Encourage targeted traffic to the website and encourage online purchases by driving targeted traffic to the website.
Build proper brand identity and recall and positively influence consideration.
To comprehend the target demographic and the priority of the message, creative briefs were established. As part of the marketing plan, a series of high-resolution posters and flyers highlighting the products were created. Templates allowed easy swapping of elements. Designs leveraged trending colors and minimal styles. Graphic elements like illustrations brought designs to life. All assets adhered to Laiqa's branding guidelines.
Our digital branding agency created some stunning posters for the brand which were published as attention-grabbing social media ads targeting women in key metro areas. The flyers promoted new launches on Instagram reels/stories and hashtags helped expand the reach. The analytics of their social media handles were studied thoroughly to optimize their growth and reach.
As a result of the campaign along with our performance marketing services, website traffic, time spent on the site, engagement rates, and new customer acquisition rates increased by 27%. This visual language was appealing to the viewers and gave the brand a positive online perception as a result. Repeat purchases also increased with deeper customer connections. The client renewed their contract due to tangible returns.
As a result, Laiqa's initial digital growth efforts were largely successful due to the use of social media visual assets as promotional material. Our digital marketing agency planned a creative and analytics-driven promotion for Laquia. It established them as a leader in their category in terms of mindshare through a strong campaign.
Your 30-minute strategy session clarifies the challenges and opportunities influencing your brand’s performance and how Viabrand® can work with you to drive brand growth.
comes to creating something incredible,
Universe is the Limit!