Coddle India stands as an Indian startup with a core commitment to delivering premium-grade, nutritionally rich products such as peanut butter, protein bars, and more. Established in the year 2022, the company's overarching objective revolves around providing cost-effective yet delectable choices that foster the advancement of a well-balanced and health-conscious way of living.
Establishing brand recognition and credibility was one of our primary motives for the brand to flourish in the Indian market. As a brand new company whose products are still in the infancy stage, they needed packaging and branding that would enable them to stand out on store shelves as well as online. Furthermore, it was crucial to have a visual representation that effectively communicated their key concepts of nutritional quality, flavor, and accessibility.
As one of the best digital marketing agency, our primary goals for the branding and packaging design initiative encompassed the following points:
To discover the perfect symbolic representation for the brand personality, our brand marketing consultants began by examining concepts related to nuts, health, and energy. Concepts based on the shape of a peanut or an acorn were polished into a simple yet distinctive logo.
Minimal colors were chosen for the package, with illustrations and text strategically positioned to highlight key qualities like protein content, flavors, and so on. Functional elements such as easy open/close mechanisms were also included.
The designs of different product ranges were created and tested with customers in multiple iterations before the final designs were finalized. Following that, prototypes were created for client approval.
The clean and visually appealing logo helped Coddle India to crack the Indian markets and build an authentic brand identity. The design strikes the perfect balance between traditional and modern sensibilities which are best suited for Indian audiences.
Positive customer feedback along with our performance marketing services made sure to bring a surge in the sales of Coddle India. The new packaging and designs that we created effectively captured the eyes of customers across the country. Upon completion of the project, the client expressed great satisfaction with the results
Ultimately, the branding and packaging design along with our graphic design services were the key to establishing market credibility for Coddle India's new nutrition products. We as a creative design agency helped them stand out amid competition with a unique yet relatable customer proposition.
Your 30-minute strategy session clarifies the challenges and opportunities influencing your brand’s performance and how Viabrand® can work with you to drive brand growth.
comes to creating something incredible,
Universe is the Limit!