YouTube is a powerful video-sharing platform, becoming the top choice for viewers for entertainment, information, education and building communities. States revealed that YouTube has 114 million active channels, and around 2.6 billion people are actively producing content on their channels. This happened when YouTube offered its 'partner program,' which permits content creators to earn money by uploading videos. After the 'YouTube Partner Program' (YPP), many content creators started taking YouTube as a full-time career, and the term 'YouTuber' became popular worldwide.
With an exceptional rise in YouTube, it is also considered an effective marketing channel for business holders to promote their products or services to their potential audience. YouTube marketing agency professionals step into the digital realm by offering specialized services to help craft engaging and compelling content, optimize channels for enhancing visibility, and frame ad campaigns to reach a wider audience.
Do you also dream of becoming a YouTuber? Or do you have very few subscribers on your channel? Our list of the top 10 most subscribed YouTubers will inspire you to stay consistent and encourage you to embrace the crown of YouTubers with pride.
It is important to note that the following list is of the most-subscribed YouTubers (individual personalities), not the most-subscribed YouTube channels.
Top10 Most-Subscribed YouTubers in The World (2024)
1) MrBeast
Total subscribers: 250 million
Content category: Entertainment
Country: United States
Primary languages: English
Founder and Owner: Jimmy Donaldson
Jimmy Donaldson, an American YouTuber, started the YouTube channel 'MrBeast 'as 'MrBeast6000' in 2012 at the age of 13. He began his career by creating gaming videos, now best known for their fast-paced and high-production videos consisting of stunts, endurance challenges, donations and cash giveaways. In January 2017, Jimmy Donaldson uploaded his long day video on his channel 'MrBeast6000', composed of 10,000 non-stop (a 44-hour stunt), which went viral like fire on YouTube, successfully gaining extreme popularity among the viewers. Along with 'MrBeast', He holds 4 other YouTube channels: MrBeast 2, Beast Philanthropy, Beast Reacts, and MrBeast 3 (inactive).
In 2019, Jimmy Donaldson was honoured with a 'Breakout Creator' by Streamy awards. '456000 Squid Game in Real Life' is the most popular video of 'Mrbeast', attracting 202 million views in less than two months of its release. On November 17, 2022, Jimmy Donaldson achieved the "Most Subscribers for an Individual Male on YouTube" by Guinness World Record. In addition, 'Forbes' has ranked 'Mrbeast' as the highest-earning YouTube content creator with an estimated earnings of $82 million.
As of 2024, MrBeast's total net worth is estimated to be $500 million, and most of his earnings come from sponsors, merchandise stores, and YouTube channels.
2) Kids Diana Show
Total subscribers: 121M subscribers
Content category: Entertainment
Country: Dubai, United Arab Emirates
Primary languages: English
Founder and owner: Olena and Volodymyr Kidisyuk
Kids Diana Show's content revolves around a young girl named 'Diana' and her family, emphasizing delivering family-friendly content consisting of educational activities, children's songs, roleplays, family fun activities, toy unboxings and reviews. The parents of Diana Olena and Volodymyr Kidisyuk started YouTube as a hobby, and Diana was first featured in a video in 2015, along with her friends. Due to its massive popularity, 'The Tenth Annual Streamy Awards' nominated 'Diana' in the Kids and Family category in 2020. Also, She was nominated in an American children's awards ceremony, the Nickelodeon Kids' Choice Awards, for the best female creator.
Kids Diana shows are estimated to earn $69.94 million a year in 2024.
3) Like Nastya
Total subscribers: 114M subscribers
Content category: Entertainment
Country: United States
Primary languages: English
Founder and Owner: Sergey and Anna Radzinskaya ( Anastasia Radzinskaya's parents)
Like Nastya is a famous YouTube channel featuring a young girl named 'Anastasia Radzinskaya' known as 'Like Nastya,' delivers educational and entertaining content consisting of family vlogs, children's songs, educational activities, role plays, tox unboxing, etc. Her fan following is so strong that she was awarded with three different awards-
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Silver Creator Award for 100K
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Gold Creator Award for 1 million
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Diamond Creator Award for 10 million subscribers
In 2020, 'Forbes' declared Nastya the seventh highest-earning YouTuber, earning $18.5 million. In 2024, Nastya's estimated net worth is $227.84 million.
4) PewDiePie
Total subscribers: 111M subscribers
Content category: Entertainment
Country: Sweden
Primary languages: English
Founder and Owner: Felix Arvid Ulf Kjellberg
Who doesn't love comedy? That's the genre of Felix Arvid Ulf Kjellberg's YouTube channel, which started in 2010; he started posting comedy operas based on gaming. His channel showcases humorous content on games, commentary and personal vlogs. 'Let's Play' is one of the most notable videos on YouTube and has gained a billion views from viewers. Everybody loves to laugh, so Felix Arvid Ulf Kjellberg's entertaining gaming videos catch everyone's attention globally; he was honoured with a Royal Swedish Academy of Science Award by the Scientific Journal of Molecular Biology and Evolution for his esteemed YouTube contention educational gaming content and outreach activities. With the crown of most subscribed YouTubers worldwide, Kjellberg also comes under the list of highest-earning YouTubers globally; his estimated net earnings are $56 million in 2024.
YouTube is an excellent platform for reaching many viewers from different regions and countries. It enables businesses or entrepreneurs to promote their brands/products/services to their target audience. This is why everyone is looking for creative digital marketing professionals to assist them in promoting their YouTube channel to catch their potential customers' attention. These agency professionals are experts in delivering a top-notch strategy that helps your business reach your potential audience actively looking for your product or services.
5) Vlad and Nikin
Total subscribers: 108 million
Content Category: Entertainment
Country: Russia
Primary languages: English
Founder and Owner: Vlad and Nikin's parents, Sergey and Victoria Vashketov.
Vlad and Nikin's YouTube channel became every kid's top choice due to their overwhelmingly entertaining videos based on role-plays, vlogs, and advertisements. Sergey and Victoria Vashketov began a YouTube channel in 2018 featuring Russian-American-born siblings Vladislav Vashketov and Nikita Vashketov. Well famous for their amusing content, they won YouTube and are trending in the list of most subscribed YouTubers in 2024.
Vlad and Nikin's channel's anticipated earnings in 2024 are around $50 million.
6) Justin Bieber
Total subscribers: 72.8M subscribers
Content category: Music
Country: Paris
Primary languages: English
Founder and Owner: Justin Bieber
When Justin Bieber's name appears, everyone's heart melts when they think of his breathtaking hit songs. Everyone's pop icon and a well-liked Canadian singer has huge subscribers on his YouTube channel. Viewers are really into the musical content he showcases on the channel: songs, studio coverage, interviews, behind-the-scenes footage, live concerts, and vlogs. With an estimated net income of $400 million, Justin Bieber has gained immense popularity on YouTube and worldwide.
7) EminemMusic
Total subscribers: 59.4M subscribers
Content category: Music
Country: United States.
Primary languages: English
Founder and Owner: Eminem
Marshall Bruce Mathers III, famous as Eminem, is a renowned American rapper and another YouTuber with the highest subscriber ratings, famous for sharing content on music. His YouTube channel is an open book for his fans, where he shares content based on music consisting of songs, lyrical videos, on-set scenes, and vlogs. You might have heard about the hit singles' Lose Yourself' and 'Love the Way You Lie' from his tremendously famed songs. An estimated net earning is calculated to be $250 million in 2024.
8) Taylor Swift
Total subscribers: 57.2M subscribers
Content category: Music
Country: United States
Primary languages: English
Founder and Owner: Taylor Swift
Taylor Swift is an American singer and songwriter famous on YouTube for her music-related content, featuring songs, live performances, behind-the-scenes, and lyrical videos. Her channel has a massive subscriber count of 57.2M subscribers, and her major audience is particularly based in the United States, where she is a well-known personality in the music industry.
She stepped into music in her childhood by taking musical training consisting of acting and vocal training. She learned guitar at the age of 12. She signed a recording contract when she was only 15, soon gained international fame, and became famous as a pop queen; she took a YouTube channel to share her music videos and posted videos showing her personal life.
As of 2024, Taylor Swift's estimated net worth is 110 crores USD.
9) Marshmello
Total subscribers: 57M subscribers
Content category: Music
Country: Philadelphia, Pennsylvania, U.S.
Primary languages: English
Founder and Owner: Marshmello
Marshmello is a famous American music producer and DJ. His YouTube channel is one of the most subscribed YouTube channels, famous for his music content related to Marshmello's music career, featuring songs, behind-the-scenes tour vlogs and collaboration videos with other artists. Starting in 2015, Marshmello has kept his identity hidden for several years with a helmet (Type of Marshmello). Apart from the music content, he also shares how-tos, vlogs, films and cooking. Alone, 'Happier,' 'Silence,' and 'Friends' are some of Marshmello's massive hits.
In 2024, marshmello's estimated net worth is $50 million.
10) Ed Sheeran
Total subscribers: 54.4M subscribers
Content category: Music
Country: United Kingdom
Primary languages: English
Founder and Owner: Edward Christopher Sheeran
Edward Christopher Sheeran, popularly known as Ed Sheeran, is a singer-songwriter known for his best tracks, including "Shape of You," "Perfect," and "Castle on the Hill. He first began YouTube in 2006 and attracted billions of views on every music video. Sheeran is famous for his mesmerizing voice, soulful lyrics and magnificent guitar skills. His channel mainly covers music only and gained popularity when he attained 10 million subscribers in 2017.
Ed Sheeran's total net earning is estimated at $200 million.
Final Thoughts
Being a most subscribed and successful 'YouTuber' opens several income options such as brand partnerships, ad revenue, selling digital products, affiliate marketing, media appearance, fan subscriptions, merchandise sales, etc. Content quality and consistency matter for establishing a career as a YouTuber. It is the best business idea that not only helps you to gain popularity around the globe but also gives you an independent lifestyle like those mentioned above by most subscribed YouTubers.
To boost your content on YouTube, you can connect with a professional performance marketing agency that helps you in creating result-oriented strategies and campaigns to build your strong presence on YouTube and the Internet.
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