5 Ways to Boost Sales On Shopify

Is your Shopify store feeling stuck in a sales rut? You are not alone. The challenge of escalating sales on Shopify with the help of website development solutions is a common hurdle for many e-commerce enthusiasts. With nearly 2 million sellers vying for attention, the platform has become a bustling marketplace where standing out is both an art and a necessity.

In this sea of competition, where thousands of stores in each category employ attractive templates and strategic designs, breaking through the noise requires thinking outside the box. But fear not—myriad strategies exist to breathe new life into your Shopify sales.

By exploring tried and true methods, this article aims to be your guide with the help of the top digital marketing agency and attempt to reinvigorate your e-commerce business. Creating an engaging experience for your audience is more important than just having a fantastic product. We’ll look at ways to differentiate your Shopify store, such as improving your storefront and implementing creative marketing strategies.

Innovation and creativity are needed to enter the competitive landscape. We are here to help you realize your unseen potential because we recognize the challenges you face. Are you ready to transform your Shopify store from a convenience store to a full-service professional destination? Come along as we explore actionable strategies and practical tips to improve your sales performance. The road to successful recovery is now in front of you.

Top 5 methods to boost sales on Shopify

We know that there is high competition in the world of e-commerce.  Due to enormous competition, it is very complex to beat the increased competition in the world of e-commerce and Shopify. Below are the top 5  methods to boost sales of your Shopify store:

1. Use a Shopify Theme Designed For Conversions

In online marketing, aesthetics alone will not be enough. Your Shopify store's primary purpose goes beyond being visually appealing to being a revenue-generating force. The most important task is to convert casual internet browsers into active, paying customers. Choosing a Shopify theme is critical to this process. Selecting a theme designed with change in mind improves your chances of success.

A purposeful Shopify theme does not just increase the appeal of your online store; It strategically integrates those elements and easily guides visitors through the sales funnel. These themes put the user experience first, using intuitive navigation, engaging call-to-action, and customized testing programs. By designing to align with activity, Shopify’s conversion-focused theme increases the potential to turn visitors into loyal guests.

Investing in a conversion-focused Shopify theme is a strategic approach that aligns your online store with the ultimate goal—making money. It’s a conscious decision to use a tool as a productivity enhancement tool, ensuring that every click contributes to the financial success of your virtual office. As the digital market evolves, embracing topics designed to change is desirable and essential in pursuing sustainable profitability.

The following are the top 5 themes of Shopify that will help you to boost sales:

• Booster 

Booster is more than a customizable theme of Shopify. The theme is a full-fledged marketing theme due to its great sales tools. The best part about this theme is that over 45,000 Shopify stores trust it. The theme provides you with more than 40 different marketing tools and claims to bring up to 277 percent conversion rate. 

The Booster theme is immensely focused on increasing your value of average order by grouping frequently bought products together and using recently seen and recommended widget products widgets. Furthermore, the service and functionality of this theme come with 0 tendencies and are managed by the company itself. 

We recommend you forget about any extra app management and several customer support requests because the Booster theme will perform every task itself. The theme quickly loads the page due to its ability to optimize images, minimize requests of servers, and use modular Javascript. 

• Eurus 

Eurus is known as the fast, feature-rich, and mobile-first theme because it is built with new-edge technology. The recent theme by BSS is the most suitable for an e-commerce store with a catalog of sizes medium to large, whose owners focus on optimized speed and user experience on the website with numerous mobile customization but do not want to rely too heavily on apps. 

High responsiveness, exceptional speed that reaches 98 scores, per page pop-ups, unlimited product labels, and more are among the top things that make Eurus among the top themes on Shopify. It also comes with the ability to increase the conversion rates of Shopify by creating a sense of urgency and scarcity with the help of a countdown timer. 

• Aurora 

Aurora is a new Shopify theme designed by the Getsitecontrol team. The theme is centered around visual storytelling and conversion optimization. The theme can be easily adapted for single-product businesses because it is designed for high-volume stores. 

Aurora has two style themes that perfectly work with fashion, jewelry, pet stores, and more. You might be surprised to know that the demo theme of Aurora has gained excellent reviews for its superb performance. The GTmetrix has provided this theme with an A grade review and 98 scores from PageSpeed insight of Google.

• Impulse  

Impulse is among the most liked themes by numerous designers, boutiques, luxurious brands, and more. This theme has provided its users with bold and fresh designs. Furthermore, you can also get a clean and creative layout for your e-commerce store with the help of this Shopify theme.

The theme also comes with a vibing design that simulates the purchasing ability of customers. Furthermore, the theme lets you demonstrate unique promotions with an intelligent layout that potential and current customers may access with only one click. This ability enables you to advertise products and discounts to your customers instantly. The theme also optimizes your customers' experience with the help of filters and custom tags. 

• Debutify 

Debutify is more of a highly converting powerful than a single theme. 8-figure brand owners trust this with their store conversion because this theme pulls all the puzzle pieces together, from slick design to the highest conversion technology level. 

On top of the ability to incorporate time-tested strategies into the designs, Debutify also comes with more than 50 booster conversions. These fantastic add-ons will help your e-commerce store scale conversion as it grows. This made it suitable for any size of store. 

Choosing the best theme for Shopify is complex for most e-commerce business owners. We recommend you consult NJ Graphica to get valuable advice on selecting the best kind of them and effective website development solutions.  NJ Graphica can also help you optimize your store to boost its performance. They also provide comprehensive support to help you maintain and optimize your store.

2. Provide As Much Social Proof As Possible
   

Social proofs are a psychological theory that describes our tendency to rely on the actions or opinions of others to inform our own. Whether you are familiar with social proof or not, you should remember that it has influenced big and small decisions throughout life. Using the allure of adhering to the "wisdom of the crowd," social proof draws in viewers because they are innately interested in what is happening, why it is happening, and the appropriate course of action or reaction.

Social proof makes people stop to check out social media posts because of the product or buzzing with high engagement. It encourages them to take a chance because other people say good things about that brand. Social proof works as it validates a choice, interest, or money by utilizing the opinion of other people. 

So, let us take a look at the top 3 kinds of social proofs that you can use in your Shopify store:

• Customer social proof

Customers' social proof is the most common type of social proof and type of potent. As per stats, 92 percent of customers read at least one online product review before making a purchase decision. Hence, a customer's social proof is a must-have to include in your Shopify store.

Social proof from customers can appear in the form of customer reviews, testimonials, and case studies. The most famous example of customer social proof is the review section of Amazon. They have divided the review sections into two parts, positive and negative, to help customers determine whether the product suits them or not. 

• Leverage the power of testimonials.

Testimonials from your customers are concrete approval of your product or service. You may have noticed many testimonials on many websites. However, this information can also be used in a company’s marketing campaign.

They hold information about the overall customer experience, demonstrate the value of your products, and highlight specific examples that give potential customers a reason to trust your company. All testimonials tend to be unique, but they should always be relatable, honest, and trustworthy and build your brand credibility. They can help you in creating the credibility of your brand. 

There is a universal truth that most customers trust other customers rather than brands. So, it is essential to note that you should create a powerful testimonial with buyers who can honestly promote your brand.

You have the potential to encourage your customers to include positive comments in your testimonials, along with a picture or a video of the person sharing their story. These strategies provide your potential client with the ability to trust you and your business of e-commerce. 

It is essential to note that each buyer comes with a different way of thinking and persona. So, creating a testimonial that speaks to each buyer's persona would be great. Every testimonial should include different types of people using your product or service according to their needs.  

• Proof of demand

This type of social proof demonstrates that customers are interested in what you are saying and purchasing your products or services. A large volume of sales demonstrates the actual demand. As a result, it can create more demand in a snowfall effect. 

The simplest method to use this is to simply share the number of orders you have fulfilled. You can represent whatever metric is the most relevant for the e-commerce business and audience. You can additionally automatically make the following information visible to followers of your website to establish social proof:

• Number of products or items that you have sold.

• Number of customers who are currently surfing your e-commerce website.

• Individual customers recently purchased a specific product or service from your e-commerce website.
  

The kinds of social proofs have not ended here. The list of social proofs that you can include in your Shopify store. We suggest you consult the performance marketing agency NJ Graphica to learn more about social proof.  They can help you identify the most effective types of social proofs to add to your store. They can also guide how to use social proofs to optimize conversions.

3. Use Email Marketing to Promote Your Products
   

Email marketing is another powerful technique that you can use to boost sales on Shopify. Email marketing is a powerful channel of marketing that utilizes email to promote the product or service of your business or e-commerce store. This is the marketing strategy that surrounds sending emails to current and potential customers to increase brand awareness, nurture sales, drive engagement, or make a sale.

Email marketing can help your customers become aware of your latest products and offers by integrating them into your marketing automation efforts. Various marketing emails can also be significant for lead generation, brand awareness, relationship building, and maintaining customer engagement between purchases.

As a business, you cannot forget about or neglect the strength of e-mail advertising and marketing. According to the stats, there are more than four billion customers of e-mail in the course of the sector, which is more than the whole population in the world. In the year 2022, the average ROI of electronic mail advertising changed into $36 for every $1 that you have spent. 

The following are the pinnacle styles of emails that you must ship to your clients to increase income on Shopify:

• Welcome emails

A series of welcome emails or a single welcome e-mail is the email your subscribers or customers get hold of when they purchase or sign on for your service. With a median open charge of 50 percent, those emails are a terrific technique to introduce new contacts to your emblem, offerings, or products. 

This e-mail welcomes clients and encourages them to understand your services or products more. These emails regularly provide a trial or other bonuses. They can also be used to introduce ability new customers to e-commerce corporations. 

The first-class welcome emails are quick and actionable. Their purpose is to take the subscriber or customers to the next step. These emails are essential because they are an enterprise's first impression with a blog subscriber,  new customers,  and e-newsletter subscriber.

• Newsletter emails 

Newsletter emails are among the most famous types of email campaigns. They are usually non-promotional, but e-commerce companies can use them to share the news and updates of the industry, tips, tricks, features, blogs, and more with the newsletter subscribers. 

They frequently feature brand-new goods and services. They might also consist of client testimonials, blogs, and articles. Typically, a call to action will be included to encourage the reader to take action, such as reading a recent blog post or investigating a new product.

It is important to analyze that newsletters are despatched on an everyday foundation for your customers or subscribers of the newsletters, like weekly, biweekly, and monthly. These emails are high-quality for developing and accepted as true with long-term relationships with your subscribers of the newsletter. 

• Promotional emails

Promotional emails stand as a versatile­ advertising device that accommodates numerous formats on the way to attention precise goods, services, or ongoing income to a centered audience. They function in a strategic manner of communication to be able to announce new and current services in a business's re­pertoire. The primary consciousness of those emails is to interact with the recipient through a curate­d list, at the end streamlining the buying manner while consisting of an interesting blast of statistics and attractive e­lements to hold the hobby of the reader.

In an attempt to grow the acquisition method, promotional emails are cognizant of prompting both new and returning clients to make specific moves. Beyond riding conve­rsions, these emails also can spark a variety of valuable engageme­nts, such as arranging calls, gaining access to content, and, more significantly. This dive­rsity in potential effects underscore­s the power of promotional emails in addressing numerous commercial enterprise objectives.

Additionally, these emails are also a channel that has the potential to broadcast information, like special offers, exclusive content, and much more. These emails come with the potential to focus on developing a sense of inception and excitement between the receipts with the help of creating urgency and exclusivity. Effective elements, like well-timed CTA, compelling copywriting, and attractive images, have to be effectively integrated throughout the content of a promotional email campaign to improve the impact of these emails.

4. Grow Your Shopify Store With a Cart Funnel
   

Leveraging the Cart funnel to grow the sales on your Shopify store. The cart funnel is a series of uncountable steps that your users should take to make a purchase of your product and services from your e-commerce store.

These funnels are an excellent method to sell physical products, supplements, and other items. A well-developed funnel comes with the potential to force the visitors of the website to buy a product or service. 

Visitors to your website should take the following steps when attempting to make a purchase.

Go to the web page

Browsing object groups

Adding an item to a shopping cart

When you click on the checkout page

the purchase is complete

To create your cart funnel, you need to follow the following steps.

• Find your best-sellers

To build your cart funnel, you first need to find your best-selling products. Remember, we’re telling you to find the best seller, not the highest price or, your favorite product or the latest trend. Therefore, you should focus on having a best-selling wholesale product.

• Create your own sales page

After finding the best deal, you should focus on creating a sales page for the product you choose as the best seller. This is the main page you drive to. We take a look at the top things to include on your sales page:

• Body copy

• Headline 

• Social proof 

• CTA or Call-to-action button

• Privacy and policy of money-back guarantee.

There is much more to include in this sales page. But we cannot include everything in this article.

• Create an upsell page

An upsell is an offer that you make to potential clients after they have accepted the initial offer. It is opposed to bean upgrade to the offer. The better method that you should follow to upsell is offering more of the same product or service at a better price. 

Indeed, this method cannot be applied to all products. If this is the case, then you should replace this page with a cross-sell page. In this manner, you will have two cross-sells.

• Create a cross-sell page.

A cross-sell is a similar offer for the potential customers after they have accepted your initial offer. However, instead of offering an upgrade, it is supposed to be complementary to it. Suppose you did not have anything to offer as a complementary. In that case, you have to consider upgrading your inventory.

• Create the thank you page

At last, you should create a thank you page to thank your customers for the purchase. The following are the elements that you should include in your Thank You page-

• Thank the customer

• Give customer service information

• Give shipping information

If you want to force your customers to continue shopping, then we suggest you include other similar products on the product page. We also recommend you consult a performance marketing agency for the effective creation of a cart funnel.

5. Optimize Your Cart Funnel With A/B Testing

You might notice an immediate sales increase once you start driving traffic to your cart funnel. The next step is to optimize your cart funnel with the help of A/B testing. This testing, also known as split testing, compares two versions of web pages or apps. This test can test elements like images, headlines, call-to-action buttons, and more. 

A/B testing can optimize the cart funnel by the following methods: 

• Improving conversion rate

• Increasing website traffic

• Reducing bounce rate

• Improving click-through rate

• Increasing engagement
  

Conclusion 

Revealing actionable strategies to provide a roadmap for e-commerce success. From conversion-focused content like Booster to mastering email marketing to harnessing social proof, every insight for your Shopify store to profitable, consistent Built-in cart keeps, and A/B testing completes the formula that will give you an edge in a competitive marketplace. Success awaits—ready to enter? We also suggest you consult NJ Graphica because they can provide you with excellent website development solutions.  NJ Graphica can help boost your sales on Shopify by creating an easy and intuitive user experience through its website development solutions. They can also help you maximize your presence and visibility on the Shopify platform, allowing you to reach more potential customers, and ultimately increase your sales.