SEOMarketing Analysis

About the client

Transfy is a vibrant Fintech startup, driven by the goal of fostering connections among individuals and businesses throughout Africa, utilizing a secure financial framework. This venture involves establishing an effective and safeguarded channel for transferring funds, both within and beyond the African continent, all while maintaining remarkably competitive rates. In essence, Transfy is spearheading a transformative shift in the methods of exchanging money beyond international boundaries for both individuals and enterprises.


The primary challenge faced by Candyville was to effectively increase its sales and enhance its brand value in a crowded marketplace. The brand needed to reach a larger audience, improve its online visibility, and convert website visitors into loyal customers. Additionally, Candyville desired an optimized digital marketing strategy to boost its online sales and outperform competitors.


As a digital marketing agency, our responsibilities involved creating a brand new website and app for Transfy. To align our project with their digital marketing campaign, we identified the following primary objectives:

  • Improve the website and app visibility on search engines.
  • Increase organic traffic and app downloads.
  • Optimize conversion rates and user engagement.
  • Maximize return on investment (ROI) from paid advertising campaigns.

Holistic Marketing Solutions

Transfy's digital marketing campaign encompassed the following strategies.

1.Crafting an Online Presence
We developed a brand new website for Candyville from scratch, focusing on user experience and visual appeal.
2.Technical SEO Services
We provided expert SEO services, optimizing website structure, content, meta tags, and conducting targeted keyword research.
3.On-Page SEO
We Developed unique and engaging content to enhance user experience and encourage organic traffic.
4.Off-Page SEO
Implemented link building, social media sharing, guest blogging, and influencer collaborations to enhance off-page SEO and boost brand visibility.
5.Paid Advertising
Executed strategic paid advertising campaigns using platforms like Google Ads and social media to efficiently target potential app users and optimize ad performance.

SEO Impact

Google Ads

Generated Over $85K+ in Revenue for Transfy with Google Ads

Book a Strategy Call


Transfy's digital marketing efforts yielded exceptional results, significantly improving website and app visibility on SERPs.

Organic traffic surged by 2000%, generating 117,000 clicks and 5.6 million impressions. Paid advertising campaigns played a vital role, driving app downloads from 0 to 10,000+ on the Android Play Store.

Enhanced user experience and increased conversion rates, boosting customer engagement and revenue. Transfy's success highlights the power of comprehensive digital marketing, integrating on-page and off-page SEO, and utilizing strategic paid advertising for substantial growth in the competitive digital landscape.

Claim your free
30-minute strategy session

Your 30-minute strategy session clarifies the challenges and opportunities influencing your brand’s performance and how Viabrand® can work with you to drive brand growth.

When it comes to creating something incredible,
Universe is the Limit!

Click Here to Launch